Data processing

Updated 28th of May

This Privacy Policy is meant to help you understand what data we collect, why we collect it and what we do with it. This is important, not only to ensure the safety of your personal data, but also to ensure you that Dynamicweb is compliant with the General Data Protection Regulation (GDPR) that will be enforced starting May 25th, 2018.

​This Privacy Policy applies when visiting the following EU website domains:

​www.lite-led.com
​www.lite-led.dk
www.lite-led.no
​www.lite-led.se

What is the General Data Protection Regulation?

GDPR is a European Union law intended to strengthen and unify data protection rules and rights for the benefit of EU citizens. GDPR applies to EU organizations and to non-EU organizations (of any size) that provide goods and services to the EU or that utilize tracking technologies (like cookies or tracking pixels) to monitor EU users’ behavior.

Learn more about GDPR here.

 

1. Personal Information - What we collect and why

We offer certain site features, services, applications, and tools that are available only through the use of the following tracking technologies. You are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools. 

Generally, these technologies allow our sites, services, applications, and tools to store relevant information in your browser or device and later read that information in order to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorized service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us.

 

1.1. Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 2 below). We allow Google Analytics as data processor to save event data up to 50 months.

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

Learn more about Google Analytics here.

 

1.2 Google Tag Manager

We are constantly trying to improve the customer experience on our website by providing visitors with more personalized and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM). 

GTM is a little snippet of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then, all the data is perfectly organized and ready for us to assess and review for potential site improvements and remarketing campaigns. We allow Google Tag Manager as data processor to save event data up to 50 months.

We consider Google to be a third party data processor (see section 2 below).

Learn more about Google Tag Manager here.

 

​1.3 Contact, signup and download forms etc.

Should you choose to contact us using i.e. the contact/signup form on our pages or download gated content from our website, your information will be stored in our backend and collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

 

1.4 Website cookies

We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information.

Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Read our Cookie Policy here.

 

2. Our Third Party Data Processor

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in the EU General Data Protection Regulation 2018 (GDPR).

  • Google
  • Hostnordic
  • Ipaper
  • MailChimp

 

3. How Long do We Store Your Information

We will retain your personal information for the period necessary to fulfill the purposes outlined on our 'Consent page'. 

You can always contact us, if you want your personal data 'erased' from our databases (see Section 6). We will respond without undue delay (and in any event within one month, although this can be extended in difficult cases).

 

4. Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

 

5. Data Controller

The data controller of this site is: LITE A/S a Danish Private Company with company number (CVR): 34692432 whose registered office is:

LITE A/S
Østre Fælledvej 11
DK - 9400 Nørresundby
+45 88 72 88 00
info@lite-led.dk
www.lite-led.dk

 

6. Right to Access and To Be Forgotten

Please contact us, if you want to request access to your personal information stored in our databases, or if you want your personal data 'erased' from our databases. We will respond without undue delay (and in any event within one month from receiving your request, although this can be extended in difficult cases).

When a privacy question or access/download request is received we seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you.

 

7. Privacy Questions


If you have any questions or concerns about the Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us:

LITE A/S
Østre Fælledvej 11
DK - 9400 Nørresundby
+45 88 72 88 00
info@lite-led.dk
www.lite-led.dk

When a privacy question or access/download request is received we seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you.

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Contact us

LITE A/S
Østre Fælledvej 11
DK-9400 Nørresundby
Denmark

Tel.: +45 8872 8800
info@lite-led.dk

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Friday: 8:00 - 14:00

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